Client Work: Bobbi Kline
About Bobbi
Bobbi Kline is a registered ObGyn, Genomic Medicine Practitioner and soon to be qualified Human Design Practitioner. Bobbi runs a successful business with her partner but plans to branch out into to her personal brand to support women to reclaim their power, heal from trauma, discover their joy and align their life.
Bobbi’s Capricorn Archetype and AstroBrand Signature
Bobbi has a dominant Capricorn Archetype with Cancer and Leo Archetypes that are under-expressed. Our goal was to bring out each of the three archetypes equally creating a brand that is professional, joyful and fun and feminine and nurturing.
Soul Clients
Bobbi’s soul clients are the Cancer Archetype, typically women who are nurturing and caring of others but not always so good at focusing on themselves and giving themselves the time and attention they deserve. They have likely been through some sort of trauma that means they tend to retreat into their shells or build up a protective wall.
The AstroBrand Signature Process
Bobbi and I first worked together through the AstroBrand Signature service and we developed this initial brand mood board.
Bobbi loved the mood board so much that she immediately booked an AstroLuxe package with me.
The next step in the process was to refine Bobbi’s mood board and come up with a creative brief for the brand.
I wanted to bring in more warmth and fun into the concept I had originally created and have the Cancer and Leo archetype come through so that her dominant Capricorn archetype was not overpowering.
Once again, Bobbi loved this direction for the brand and I set about creating the final brand concept.
The final Brand Board
Next we went through one round of brand tweaks and this is the final Brand Mood Board which I think you will agree is just divine!
Website Style Guide
I also created this website style guide for Bobbi to show how the brand could be deployed.
"I absolutely love my new branding and the intimate, high-touch process that Kathryn took me through".
— Bobbi Kline
