Client Work: Rosie Buchanan
About Rosie Buchanan
Rosie Buchanan is a Celestial Style specialist helping people to align their personal and home style with their astrology chart.
Rosie is one of my Level 1 Astrology Certification students who is bringing astrology into her work and she wanted my help to align her new focus with her astrology chart
Rosie’s AstroBrand Signature
Jen has an Aries, Cancer, Virgo and Libra AstroBrand Signature.
Soul Clients
Libra
Rosie’s soul client has an eye for beauty, quality, and luxury but they struggle to make decisions so that they can bring their vision to life.
They want to feel both sensual and spontaneous in their home. They are creative and artistic in their own ways, whether in the visual arts or as a chef.
They value quality, beauty, comfort in the sense of resonance, and luxury experience, but they need to have the support of someone who can help them take action.
The AstroBrand Signature Process
Rosie went through my AstroBranding course and created this mood board through this process.
I used this as a basis to further refine with her.
Refined Brand Board
Given Rosie’s business is all about Personal Style we agreed that her Venus should form part of the brand - she has Venus in Taurus which brings a grounded, sensual energy to the brand.
I felt like her brand could have modern goddess energy and I was really inspired by the image of the lady in the dress made of flowers.
Rosie loved this brand mood board along with the rest of the creative brief so I progressed this concept.
Brand Concept
Early on I had a vision of bringing together line illustrations with modern photographic collage elements. I showed this idea to Rose and she loved it so I fleshed out this concept into a full brand board.
I brought in a mix of stylish script and serif fonts that bring a luxe yet still modern energy.
I also brought through an additional brand colour of purple which Rosie loved and I curated a selection of brand illustrations and collage elements that were relevant to her work.
Rosie loved this brand concept and there were only very minimal changes. #dreamclient
Brand Guide
All clients also receive a Brand Style Guide to help them apply their brand effectively.
Kath designed a brand for me that was perfect for my business yet wholly aligned with who I am and the clients I hope to attract.
Her process works like magic!
Rosie Buchanan
