Client Work: Chariklo Connections
About Chariklo Connections
Owned by Ashleigh Stephens, Chariklo Connections is a coaching and healing business - as a bringer of wisdom Chariklo Connections creates the space for self-propelled healing and transformation.
Chariklo Connections AstroBrand Signature
Chariklo Connection’s AstroBranding Signature combines Scorpio, Libra, Gemini, and Aries astrology archetypes.
Soul Clients
Aries conjunct Mars, The Warrior
Clients are typically hard-working, career-driven and hustle orientated - they are the work-a-holic type and often overly in their masculine energy and they have a need to work towards concrete goals.
They desire success and recognition above all else.
Often they come to Chariklo Connections when they are experiencing a road-block that they can’t work/push/achieve through.
They need help with focusing on relationships and tuning into their intuition and feminine side.
They may be going through a dark night of the soul or spiritual awakening even if they don’t realise it.
The AstroBrand Signature Process
Ashleigh and I first worked together through the AstroBrand Signature service and we developed this initial brand mood board.
Ashleigh loved the colour scheme that I initially created through this Mood Board.
Refined Brand Board
However, once I dove into the full brand design I felt that the colour scheme needed to be somewhat deeper and darker to bring through her Scorpionic nature.
Ashleigh adored this refined concept.
Brand Concept
For Ashleigh’s brand concept I drew inspiration from the snake representing transformation and spiritual awakening. In the main logo, the Snake can also be seen as a flame from a candle.
I also brought through watercolours to emphasise the brand’s water signs of Cancer and Scorpio.
Ashleigh loved this concept and signed off without a single change! Talk about an in-sync collaboration!
Website Style Guide
I also created this website-style guide to show how the brand could be deployed. This gives her the framework to come up with her own concepts for the website.
Brand Guide
All clients also receive a Brand Style Guide to help them apply their brand effectively.
I came across Pisces Creative Co and Kathryn because I was searching for brand archetypes.
I immediately knew that I needed to work with Kathryn to assist me with branding for my new business.
I had no idea where to start or what I was doing! I can't even describe how smoothly the entire process went--It honestly felt spiritually guided that we should make a connection.
Kathryn's ability to listen to my specific vision and then present branding ideas that were exactly what I was envisioning and MORE is just a gift!
She's truly an intuitive and a lovely lady. I feel fully supported and prepared with all the tools I need to take the branding and make it happen in my business.
So thankful!
Ashleigh Stephens
