Client Work: Jen Ems

About Jen Ems

Jen Ems is a Business Alignment Guide & Intuitive Spiritual Mentor.

Jen is one of my Level 1 Astrology Certification students who is bringing astrology into her work and she wanted my help to align her new focus with her astrology chart

Jen Ems’ AstroBrand Signature

Jen has a double Taurus, Cancer, and Scorpio AstroBrand Signature.

Soul Clients

Scorpio

Jen’s clients typically are quite deep, intense, passionate and transformational people who may be somewhat scared of their own impact and innate power and they need help to ground their work in the world.

The AstroBrand Signature Process
Jen and I first worked together through the AstroBrand Signature service and we developed this initial brand mood board.
Jen loved the colour scheme and visual moon that I initially created through this Mood Board so we refined from here.

Refined Brand Board

Jen loved the initial brand board so when I worked on the full creative brief it was mainly about refining the feel, bringing in some concepts that I wanted to bring into the brand such as the Taurus constellation, the blooming cactus and the eye as well as adding some potential textures, patterns, and symbology.
We also refined the colour pallette by introducing a camel colour to ground the brand even further and a metallic to add to the premium feel.
Jen adored this and there were no changes

Brand Concept

Developing the brand concept was reasonably straightforward. I wanted to bring in the Taurus constellation due to her being a double Taurus brand signature.

The alternative eye logo option is about the work she does to help clients be more authentically visible.

We narrowed down her tagline to “Authenticity, Alignment, Impact” which I love.

I brought in a mix of stylish script and serif fonts that bring visual interest and I designed some additional illustrations. I especially love the blooming cactus graphic - cactus don’t tend to bloom that often and when they do it is in a harsh environment - I love this imagery for bringing out someone’s true authentic self even in the hardest of circumstances. It also reminds me of blooming in the sun.

Jen loved this brand concept and there were only very minimal changes. #dreamclient

Website

Jen needed a simple website that could professionally present her new brand and focus in the world but with the flexibility to add a blog and shop down the line.

We integrated calendly for appointment bookings and payment and a google form for her high-level offering.

Jen loved the website and there were no major changes required.