Client Work: Danielle Willis
About Danielle Willis
Danielle Willis offers services managing teams for health, wellness, and spiritual entrepreneurs to create operational efficiencies to bring an overall vision forward.
She also offers 1:1 coaching as an option for those that want 1-1 support in growing their business.
Danielle Willis AstroBrand Signature
Danielle’s AstroBranding Signature combines Cancer, Pisces, and Capricorn astrology archetypes.
Soul Clients
Capricorn - The Ruler
Danielle’s soul clients are women, 30+ who are strong, educated, independent and ambitious entrepreneurs.
They struggle to gain clarity in their business and they need help to embrace self-care in order to avoid burnout and overwhelm due to their busy and chaotic lifestyle.
They come to Danielle to get help in building their purpose-driven businesses without burnout and overwhelm.
The AstroBrand Signature Process
Danielle and I first worked together through the AstroBrand Signature service and we developed this initial brand mood board.
Dani loved the colour scheme that I initially created through this Mood Board.
Refined Brand Board
When I worked on the full creative brief I looked to bring through an earthier burgundy and greens for the Capricorn element and also added a gold metallic texture for refinement.
Dani adored this refined concept.
Brand Concept
For Dani’s brand, I took inspiration from something she wrote in her brand workbook about helping clients explore the spiritual butterflies in their tummy! Dani also loved the symbol of the butterfly generally and its sense of transformation.
Danielle also wanted to bring through the sign of the water element (an upside-down triangle),
Website Style Guide
I also created this website-style guide to show how the brand could be deployed. This gives her the framework to come up with her own concepts for the website.
Brand Guide
All clients also receive a Brand Style Guide to help them apply their brand effectively.
Working with Kath on my Astrobrand has been enlightening!
It was amazing to see how she could take the words I expressed along with my sun, moon, and rising and create such a beautiful logo.
Her creation fully conveys who I am in life and my passion to help others in business.
I couldn't have asked for anything more in sync. Thank you, Kath. Working with you has been a pleasure!
Danielle Willis
