Why astrology and branding to brand your business?
You probably know by now that Pisces Creative Co combines astrology and branding to brand your business.
But a very good question is why?
In this blog, I am going to give you my top 7 reasons why I combine astrology and branding to create soul-aligned AstroBrands for clients.
My top 7 reasons why astrology and branding to brand your business
It helps you to get clear on the way you are meant to shine and be visible in the world
Do you ever wonder how you are really meant to show up as your personal or business brand? It can be really confusing and you may be left feeling less than confident in your decisions.
Combining Astrology & branding helps us to narrow in on your (or your business’s) core essence and the way it can be most vital and most visible in the world. We can do this by looking at your (or your business’) Sun and aligning the brand with this energy.
For example, I have a Sagittarius Sun in the 3rd house of communications and I can bring this through with my love of travel, my search for meaning and purpose, through communication-based offerings and through specific Sagittarian colours and vibe.
Download my free guide to learn more about your core brand essence.
One of the simplest ways to use archetypal branding and astrology is to start with your sun sign and to incorporate the colours, brand voice, and brand vibe related to this zodiac sign in your branding.
You can download my free guide here for an introduction to the Brand Archetype of your sun sign.
In my free guide, I share with you the first element - your Core Essence - which is indicated by your Sun Sign. Your Sun sign can provide a significant indication for how you are meant to show up in the world - in other words, your core brand archetype, your brand vibe, and the brand voice you should communicate with to truly shine.
2. It helps you to discover what other people love about you
Do you ever struggle to know what it is that attracts people to you? It can be hard to see ourselves as others see us!
Using my proprietary AstroBranding framework we can narrow in and discover what others love about you and are attracted to in you. Many of my clients are quite surprised about this part of their AstroBrand but once I explain it and they feel into it - it makes total sense.
For me, it is the archetype of Virgo and sub-archetype of the Mentor and it was important for me to align to and integrate my abilities of organisation, planning and focus into the services I offer through my business and doing this was GAME-CHANGING.
i.e. it couldn’t just be mystical and airy-fairy - it needed to be grounded with specific outcomes and I needed to share what has worked for me.
3. It helps you to uncover your soul clients
Sometimes we don’t realise who we are most meant to serve.
AstroBranding helps you to discover the specifics of your soul client and how you can help them.
This is the opposite of what others love about you because we seek out what we don’t have or don’t know (or don’t think we have or know) in ourselves.
My soul clients are “Pisces Types” - thus the name of this business Pisces Creative Co! It is important to note that this doesn’t mean that all my clients have a Pisces Sun (but some do!) but they do tend to have a significant overall Pisces focus to their chart and this manifests in empathetic, sensitive, compassionate, creative, soulful, or mystical types who need help grounding their work and gifts and getting them out into the world.
4. It helps you to align to the most authentic way that you can connect with your soul clients
Do you struggle to know how to authentically connect with potential clients and cut through the noise?
Once you know who your soul clients are we can then discover how best to connect with them by looking at a number of elements on our chart.
My connection archetype is Cancer and so it is important for me to connect with my soul clients in a nurturing way. Taking a hard-ass, un-emotional, straight-talking approach just wouldn’t work with my Pisces soul clients or my natural communication style.
In both the AstroBrand Signature and the AstroLuxe Service we look at how you can most authentically connect with your soul clients and in particular the Brand Voice that will work best for you.
5. It prevents the overwhelm that is so common in the branding process
Do you feel overwhelmed by branding or rebranding your business? You are not alone!
But…
Combining Astrology & Branding helps to prevent overwhelm in the branding process because you start with a much deeper understanding and appreciation of either your personal brand or your business brand.
Rather than starting from scratch trying to decide what the essence of your brand is and asking you dumb questions like “What Disney princess do you most resonate with?” or “If you were a crayon what colour would you be?” (I’ve been there!) we have a framework that explains your brand to you.
6. It helps us to narrow in on your precise brand colors, brand vibe, brand voice and brand values.
It can be really overwhelming both as an individual and as a designer to narrow in on the perfect visual branding - i.e. which colors, elements, textures, patterns, fonts, and style will work best.
The Astrobranding process eliminates this overwhelm and allows us to precisely narrow in and define your most soul-aligned brand that you adore.
Your AstroBrand Signature will indicate specific potential visual brand directions but I will never recommend colours or style that you don’t like. The process combines your style and what your Astrobrand tells us about your deeper AstroBrand and how to attract your soul client.
It is not a formula, it is still a very much creative and intuitive process but it gives us a much stronger starting point than traditional branding.
7. It makes the whole branding process so much easier
I generally only have to make very minor changes to the first brand concept I present to clients because we are able to get so specific and so clear on what we are wanting to achieve before I ever start designing.
This means that right from the start we both connect on and understand what your AstroBrand is all about and we collaborate to decide on the best way to visually bring it forth into your divine branding.
And you also end up with a brand that is completely unique to you! Check-out my AstroLuxe Service here.
